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EconomyNews|May 27, 2026, 09:27 AM
MARKET SIGNAL:

FirstCry Achieves 12% Revenue Growth and Reduces Losses by 57%

BySendTech Times Capital & Policy DeskNewsroom-edited, source-reviewed coverage|Source: economictimes.indiatimes.com
Newsroom brief

FirstCry's parent company, Brainbees Solutions, reported a 12% year-on-year revenue growth in Q4 FY26, reaching Rs 2,162 crore. The company's net loss dropped significantly by 57% to Rs 48 crore, down from Rs 112 crore a year ago. This financial improvement comes despite an increase in overall expenses, driven by stock purchases and employee benefits.

Verified against source materialEdited by SendTech Times Capital & Policy Desk
FirstCry Achieves 12% Revenue Growth and Reduces Losses by 57%
Image source: economictimes.indiatimes.com

FirstCry, the prominent mother-and-baby care products retailer, has reported a notable 12% year-on-year growth in operating revenues for Q4 FY26, amounting to Rs 2,162 crore.

This growth reflects the company's strong performance in a competitive market.

In a significant development, FirstCry managed to cut its net losses by 57%, reducing them to Rs 48 crore compared to Rs 112 crore in the same quarter last year.

This loss reduction is attributed to effective cost management strategies implemented by the company.

Rising Expenses

Despite the reduction in losses, FirstCry's expenses in the March quarter increased to Rs 2,092 crore, up from Rs 1,914 crore a year ago.

The rise in expenses was primarily driven by increased stock purchases and employee benefit costs, which are essential for supporting its expanding operations.

Multi-Channel Business Performance

FirstCry's India multi-channel business, which encompasses online commerce, quick commerce, and offline stores, reported a gross merchandise value (GMV) of Rs 2,453 crore in Q4.

This represents a 12% increase year-on-year, with the company attracting 11 million unique transacting customers during this period.

International Business Growth

The company's international business segment, GlobalBees, which operates in the Middle East, reported GMV sales of Rs 428 crore for the quarter.

This segment is crucial for FirstCry's expansion strategy, as it continues to tap into international markets.

Future Initiatives

FirstCry is focusing on enhancing its rapid delivery initiatives, with RocketBees expanding its reach to 62 cities, up from 22 in the previous quarter.

The quick commerce arm, Qwik, is operational in select pin codes across five cities, aiming to provide intra-day and minute-level delivery services.

The company anticipates that RocketBees will contribute to 10% of its revenues by the end of the year as it continues to grow.

Competitive Landscape

As FirstCry expands its quick delivery services, it faces competition from both traditional quick commerce companies and new startups.

The company acknowledges this competitive environment and is investing in its delivery arms to maintain its market position.

Looking ahead, FirstCry's performance in the upcoming quarters will be closely watched, especially regarding its strategies for managing expenses and sustaining revenue growth amid increasing competition.

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