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OpenAI Lists Family Product Role As ChatGPT Parent Use Rises

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OpenAI is hiring a product manager for family, caregiver and older-adult experiences as TechCrunch cited Sensor Tower estimates showing ChatGPT's 35-and-older user share rising to 31% in Q2 from 26% a year earlier.

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OpenAI Lists Family Product Role As ChatGPT Parent Use Rises
Image source: TechCrunch

OpenAI Lists Family Product Role

OpenAI is recruiting a San Francisco product manager for product work covering households, caregivers and older adults.

The TechCrunch item said the vacancy asks for experience with parent and family products and other consumer services where trust is sensitive.

OpenAI did not provide TechCrunch with a comment on the posting.

The listing appeared more than three years after ChatGPT's launch and was tied to OpenAI's product organization rather than a separate child-only service.

Sensor Tower Records Older User Share Gains

Sensor Tower estimates provided to TechCrunch put ChatGPT's 35-and-older global user share at 31% in Q2, up from 26% a year earlier; the 18-to-24 share at 29%, down from 34%; and ChatGPT reach among U.S. parent smartphone users at 24%, compared with 16% a year earlier.

For the same U.S. parent smartphone group, Sensor Tower listed Gemini reach at 32% in Q2, ChatGPT at 24%, Claude at 4% and Copilot at 2%.

Family Online Safety Institute Finds A Usage Gap

The Family Online Safety Institute published research comparing parent and child responses about generative AI.

Its survey covered more than 4,000 families across the United States and Australia; in the U.S. sample, parent-reported weekly child use was 27%, while child-reported weekly use was 38%.

Stephen Balkam, the institute's chief executive, told TechCrunch that younger-user AI products should have stronger content controls, age-appropriate design, parental oversight and notices that the user is speaking with AI, not a person.

OpenAI Safety Measures Cover Teen Accounts

The TechCrunch item said parent lawsuits have accused ChatGPT of contributing to harm involving children, including suicide-related cases.

OpenAI's listed responses include parental controls for teen accounts, routing of sensitive conversations to reasoning models and the optional Trusted Contact feature for possible self-harm alerts to a relative or caregiver.

TechCrunch also cited an OpenAI workshop with the San Antonio Spurs Community Impact group and Positive Coaching Alliance.

OpenAI described the workshop as an effort to examine AI in learning, coaching and youth engagement.

OpenAI did not disclose a launch date, pricing, account structure, eligibility rules or parental-control defaults for a family-focused product.

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